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A buyer calling your front desk before your managers know the business is for sale is not a small mistake. It can unsettle employees, worry customers, invite competitors to take advantage, and weaken your negotiating position overnight. That is why owners who ask how to sell a small business confidentially are really asking a bigger question: how do I protect value while pursuing a successful exit?

A buy sell agreement has the potential to solve a major potential problem between owners in a small business. When entrepreneurs go into business together one of the last things they want to think about is the end of the arrangement. At the inception of any good working partnership is the certainty that everything will be great, the company will make lots of money, all of the owners will work hard, and no one will ever retire, die, or become disabled and no owner will ever want to sell to an outsider.